I designed this template for the Éclat d'Or website, a luxury jewelry brand that combines modernity and exceptional craftsmanship. The project showcases the brand's timeless elegance and unique expertise through a clean design and intuitive navigatio

I designed this template for the Éclat d'Or website, a luxury jewelry brand that combines modernity and exceptional craftsmanship. The project showcases the brand's timeless elegance and unique expertise through a clean design and intuitive navigation. Every detail has been thought out to offer an immersive experience, highlighting the brand's exclusive collections and core values: quality, refinement and uniqueness.

For Sann, a young ready-to-wear brand offering a unique product - a timeless and elegant black sweater - I had the opportunity to create and develop its identity on Instagram from scratch. My mission began with the development of a complete branding

For Sann, a young ready-to-wear brand offering a unique product - a timeless and elegant black sweater - I had the opportunity to create and develop its identity on Instagram from scratch. My mission began with the development of a complete branding adapted to the brand's minimalist, chic universe. I designed a visual aesthetic that reflected the product's refinement and simplicity, with a restrained palette and pared-down visuals. I then developed a content strategy to position Sann as an authentic, aspirational brand. This included creating publications highlighting the quality and versatility of the sweater, engaging stories, and a narrative approach that emotionally connects with the target audience. The project enabled Sann to establish its presence on Instagram, differentiate itself in the minimalist ready-to-wear sector, and begin to build a loyal community around its values and flagship product.

The branding was designed to captivate the senses and create a strong emotional connection with its customers. The color palette, composed of chocolate brown and powder pink, reflects both the delicacy of the creations and an elegantly girly touch.

The branding was designed to captivate the senses and create a strong emotional connection with its customers. The color palette, composed of chocolate brown and powder pink, reflects both the delicacy of the creations and an elegantly girly touch. This choice of hues brings softness and warmth, while evoking the comforting world of pastries. The logo, accompanied by delicate, modern typography, and graphic elements, such as packaging and digital media, have been designed to seduce and win the loyalty of customers who seek sweet experiences that are both tasty and aesthetically pleasing. This branding embodies a perfect balance between authenticity and sophistication, creating a memorable and endearing identity.